Research into breakfast shows that nine out of ten Australians eat cereal for breakfast at least monthly. The convenience store market has seen a rapid increase in demand for convenient Breakfast options with products such as ‘liquid breakfasts’ and freshly squeezed juice chains. Why aren’t popular Breakfast options with cereal more conveniently available? Are there too few grab-and-go Breakfast options in hospitality? Travelfare Breakfasts are addressing this gap.
Travelfare Breakfast Packs are a self-contained, complete ‘Breakfast in a box’. The format is a popular ‘light continental’, based around cereal, milk, juice, muesli bar and extra items like bowl, spoon, sugar, mint and even a moistened handwipe. Its convenience is matched by its simplicity from an operational standpoint. They are easily up-sold, via rooms and apartments, and they suit the busy lifestyle of many travellers – particularly from the corporate sector. The formula has led hospitality operators such as Mike Clark from Quest Warrnambool, to enthuse:
“Moving from making our own Breakfasts to Travelfare Breakfasts has meant that the staff workload markedly declined. At the same time, I’ve doubled Breakfast sales.”
Travelfare Breakfast Packs are shelf stable with about 6 months shelf life. Complementing the range of over 20 Breakfast options are related packs, such as ‘Sweet Supreme’, ‘Late Night Snack’ and Beer and Chocolate Packs. These suit guests, groups and clients at other times of the day.
Travelfare Breakfast Packs are fast becoming part of the hospitality landscape. For example, Australia’s largest serviced apartment chain, Quest Serviced Apartments, has replaced its self-made “breakfast baskets” with “Breakfast Packs” as a standard offering, a change resulting from the Quest group embracing Breakfast Packs. Hospitality operators are finding how Travelfare Packs can:
- Extend service – give guests and clients more choice – in the room, on the go, portable
- Suit their image by offering healthy, nutritious convenience choices
- Capture lost revenue – why send customers off-site when you provide for them on-site?
- Provide a point of difference with an added, distinctive amenity service
- Add flexibility with staff, operations and stock management
- Reduce risk, overheads and labour costs
To find out more, contact Travel Essentials.








